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You MUST register for this class before hitting the payment button.​

​​​​​​​​Under the Social Microscope

Date: Wednesday- TBD

Time: 9am - 4pm

Location: TBD


 Melissa Knicely

     Public Information Specialist at CMPD Animal Care & Control

Registration Fees:

$100 per person attending training
$75 for NCAF members

Pay for this class online or write checks to: NCAF

​​   (If paying by check print out this generic form and mail that along with the check)
Send application/checks to: 

 2700 Toomey Ave
 Charlotte, NC 28203

​​Lunch: not provided by NCAF. Many food options are located near training site.

Target Audience:
Animal welfare professionals, specifically those staff members who 
deal with crisis communication, write position statements, and oversee social media & external communications. Animal Control officers and/or other staff positions who work in the field.

Course Overview:
This course will cover how the public is using social media and how 
animal welfare agencies must have a social media game 
plan in order to survive the social microscope.

  • Case study: effective crisis communication at work.
  • How to navigate animal cruelty reports that come through social channels.​
  • The importance of being proactive not reactive.
  • Remember: ACO and field staff, you are being recorded!
  • Traditional media relations vs social media relations: how to use social channels to tell your story.
  • Know your organization’s social media policies.